A landing page is not a small website
A homepage serves everyone who arrives for any reason. A landing page serves one visitor arriving for one reason, and it removes everything that is not that reason.
No full navigation inviting people to wander off. No competing calls to action. One offer, one form, and enough evidence to make saying yes reasonable.
When it is worth building
You are running ads. Sending paid traffic to a homepage wastes most of it. The click already cost you money; the page should not lose it.
You have one specific offer. A seasonal promotion, a single service, a new product.
You are testing an idea. One page is the cheapest honest way to find out whether people want something before you build the rest.
What goes on the page
A headline that says what the visitor gets rather than what you do. Proof close to the ask. A form that works and reaches an inbox you check, not a mail link that fails silently on desktop.
If you need the full site rather than one page, see website design.
The next step
Stop paying for clicks that go nowhere.
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